Cost Synchronization
DANGER
Makes changes in the tracker.
INFO
Picture this: you wake up in the morning, open your tracker, and there it is — a 3k spend. Moments like that cure sleepiness instantly 😃
And later it turns out the cost in the tracker is 10k, while the actual cost in the ad network is 6k. Which means you're actually in PROFIT!
TIP
When the ad network is configured as the data source, triggers and workflows don't care what the tracker shows.
This feature was added to preserve your peace of mind when working with certain ad networks. In our own experience, we have seen cost discrepancies between the tracker and the ad network of up to 40%.
The synchronizer pulls the cost for the selected object from the ad network and applies it to the corresponding object in the tracker.
Pros:
- Costs in the tracker and the ad network match 1 to 1 for the selected object
Cons:
- The tracker spreads the cost evenly across all other objects, proportionally to their share of the total volume. In other words, the cost drifts significantly for other objects.
If you set up synchronization by sites, the cost will be correct when viewing statistics broken down by sites. But if you start viewing the same campaign's statistics broken down by ads, the differences from the ad network will be quite significant.
Use the cost synchronizer only if matching costs for the selected object matters significantly more to you than the costs for other objects.
How to set up cost synchronization:
- Click [Costs] in the menu
- Click the [+ Add synchronization] button
You will see the following window:
A brief description of the window fields:
- Name - any name you like.
- Campaign - select the campaign you created in CPA Pony
- Object - select the object for which cost synchronization is needed
- Mode - how often synchronization should run
- Periodic synchronization - every 15 minutes
- One-time synchronization - once, at launch
- Offset - the number of days by which cost statistics collection is shifted back from the current day (from "today", in other words)
- Currency - the currency in the ad network